The new layout is designed to increase Netflix’s ability to tailor its suggestions to each viewer, make navigation easier and create a Netflix Hub, which will be personalized to each user, according to Netflix's publication,

Netflix is about to look different on your TV. The company is starting to roll out a big UI redesign for its TV app “in the coming weeks and months” globally, according to a blog post.

Netflix is overhauling its TV experience, giving subscribers more tricks with less clicks when it comes to navigation and fresh ways to flip through recommendations and new titles. The company announced the redesign on Wednesday and shared that it's also testing new features on the mobile version of the app.