Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

MAGA’s meltdown over Cracker Barrel’s “woke” new logo reached new heights on Thursday when Congressman Byron Donalds slammed ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Rep. Byron Donalds (R-FL) reminisced about how he gave his "life to Christ" in a Cracker Barrel parking lot during a rant ...

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled ...

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands.

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo ...

Cracker Barrel has replaced its iconic logo with a more minimalist look, and the move was swiftly met with backlash from ...

Change is never easy, and it has definitely come at a cost for restaurant and gift store chain Cracker Barrel. On Aug. 20, ...

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

Cracker Barrel suffered a $94 million loss in value after a rebrand sparked outrage among Donald Trump’s MAGA base. The new ...