The Global Girl Group Brings Y2K Nostalgia and Inclusivity to Gap’s Biggest Viral Moment Yet In a bold move that […] The post ...

Katseye and the Gap are giving us something old, something new, something borrowed and something blue. In a new ad campaign, ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

The ‘Better in Denim’ campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance ...

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Katseye, the multinational girl group formed through Hybe and Geffen's Dream Academy, stars in Gap's viral 'Better in Denim' campaign. From charting singles to fashion takeovers, here's everything you ...

Gap has launched its Fall 2025 campaign, “Better in denim,” spotlighting the return of its iconic low-rise styles and the ...

Gap has launched its Fall 2025 campaign, “Better in Denim,” featuring global girl group Katseye, as the brand reintroduces ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.

Its newest campaign, ‘Better in Denim’, is true to the brand, says CEO Mark Breitbard, who has been on a mission to rebuild ...