Whether the metaverse becomes the next frontier of brand-consumer interaction or not, one thing is for sure: Those who embrace it early stand to gain a competitive edge in engaging the next generation ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin Atlas ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...