The data confirms that predictive marketing is not only accepted by this consumer segment, but has become a central part of ...

To stay relevant, frozen food brands need to meet Gen Z consumers on their phones – with the type of content that entertains, educates and delivers value, according to a new report. As frozen food ...

Although Gen Z-ers and millennials both stream large quantities of video, how Gen Z discovers content is radically different from how their predecessors do so, putting an even greater importance on ...

Getting into Gen Z's feed requires brands to master the algorithms, and staying relevant requires brands to stay relevant. But how do you move from simple brand awareness to becoming a constant ...

Members of Gen Alpha, the generation born after 2010, are a motivated bunch of kids. They are deeply passionate about what moves them, which seems to be driven by algorithms as much as it is by the ...

Users want transparency, better compatibility tools, and, increasingly, experiences that go beyond the screen. Niche apps, in-person events, and community-based dating options are filling that gap.

Think of Snoop Dogg’s The Algorithm as good housekeeping. Even legendary brands like Def Jam occasionally need revitalization. The label may be decades removed from its late Nineties renaissance when ...