HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Writing a Compelling Storyline Now that we know what objectives our videos will cover, let's focus on crafting an intriguing storyline around them. When writing a script, ensure a clear structure is ...

Variety’s new weekly series, “Hollywood How-To,” will tackle all things writing, with conversations about everything from crafting characters to navigating the writer’s room. There are few writers ...

The script starts simply enough: A couple is at the end of dinner. Conversation winds down, the wine is almost finished. After a silence, the man says he wants to play a game. Enter artificial ...

Actors often set out to write a project for themselves upon industry advice as a way to increase exposure and create content that highlights the “roles they want to play” or how they hope the industry ...

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AI took on ads for a generic beer commercial, a Lexus, and chicken-flavored Skittles. I pitched three AI-generated scripts to an advertising pro. They didn't quite meet his standards. It seems some ...

Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are ...