How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

When it comes to tracking your website visitors, nothing beats Google Analytics. Here's how to add Google Analytics to WordPress.

Subscribers to Google Analytics 360, the paid-for service, will have a little longer as Universal Analytics will be phased out in 2024.

One solution that has been receiving significant attention is to transform third-party cookies into first-party data with the help of the new GA4 server-side tracking.

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Why we care. These new insights enhance your capacity to analyze user behavior ...