Not sure if your Google Analytics is working properly on site? Follow these 5 steps to audit and identify common tracking issues.

How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

Once you install this plug-in and configure it with your Google Analytics tracking number, it will automatically add the appropriate code to every page of your WordPress website.

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.

Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday.