Xandr is integrating with UID 2.0 so that buyers and sellers can access the ID via Xandr’s programmatic buying platform and its ad exchange. FuboTV is working with UID 2.0 partners to develop ...

The Trade Desk has committed the full open source code base for Unified ID 2.0 to the PRAM Technical Working Group, which is run by the IAB Tech Lab.

The Trade Desk's place in it UID 2.0 is non-proprietary, meaning that sell-side platforms like Magnite (NASDAQ: MGNI) can also use it instead of relying on cookies.

Both UID and Level VIII facilitate wireless roadside inspections, electronically or wirelessly transmitting information while the vehicle is in motion.

Virtual ID and UID token are now the same as your Aadhaar number The move is aimed at increasing privacy by encouraging use of VID and tokens instead of disclosing 12-digit Aadhaar.

I'm logged in as a non-root user with uid 0, and whoami tells me it thinks I'm "root" too. But I still can't get this vendor install script that "requires root access" to finish. So what other ...

What is unique about The Trade Desk is UID 2.0. This technology could potentially be a long-term replacement for third-party browser cookies, a user-tracking tool that companies like Apple (AAPL ...