YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.

It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing, of course, and fortunately there are lots of ways to get information without having ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

Warner Bros. Discovery plans to do A/B testing on HBO Max's photo thumbnails, two employees told BI. Netflix revealed its A/B thumbnail tests nine years ago, and Disney+, Hulu, and Peacock also use ...