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YouTube Adds Title A/B Testing And “Ask Studio” Analytics

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.
Business Insider

HBO Max is getting into thumbnail testing — 9 years after Netflix

Warner Bros. Discovery plans to do A/B testing on HBO Max's photo thumbnails, two employees told BI. Netflix revealed its A/B thumbnail tests nine years ago, and Disney+, Hulu, and Peacock also use ...