Compelling websites turn visitors into customers, but what's their secret? Visual storytelling. In my experience, however, many businesses and organizations underestimate the power of visual ...

For brands and marketers, one of the most crucial aspects of campaigns is connecting with target audiences. If a brand can provoke emotion and engage people through marketing, it will directly ...

Half of business-to-consumer (B2C) marketers say that, just in the last year, it’s become more difficult to attract and keep their audiences’ attention. But do you know what has kept audiences’ ...

We’ve also come to expect a certain level of quality, even from our friends. Everyone’s eager — if not competing — to share the best photos and videos, and we reward high quality with likes, follows, ...

We live in a visual world, but not all visuals are equal. Discover how PR teams can utilize visuals to craft an authentic brand narrative and engage with reporters and consumers. The way a brand tells ...

It may seem natural to supplement PR outreach with marketing assets, but the time has come for public relations teams to create their own visual content to appeal specifically to reporters and readers ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...