Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Havas Australia has unveiled a new segmentation model to help marketers better understand a major shift in national values, as new research reveals Australians are increasingly turning inward, ...

hShankar Prasad dishes out the details on festive ad spends, geo segmentation taking a backseat and more. Advertisment Plum, a direct-to-consumer (D2C) beauty and personal care brand, which turned 10 ...