To begin to understand the value of schema markup in SEO, imagine all the world’s information loosely sorted and heaped onto a desktop. Although Google has become the internet’s most efficient ...

XML has two main advantages: first, it offers a standard way of structuring data, and, second, we can specify the vocabulary the data uses. We can define the vocabulary (what elements and attributes ...

When working with various data types at the speed of big data, this method is ideal for integrating and aggregating assorted information for the holistic value it provides The issue of schema—and what ...

At SMX East, Gary Illyes from Google said that he wants to see Google to get to a place where they do not need structured data or schema. Meaning, that Google is not dependent on webmasters and ...