For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic ...

Identify the need before you market the benefits – words to work by. Phil Bienert, CMO of GoDaddy, shares how a company with 14 million customers uses personalized marketing. Over the past five years, ...

When Cambridge Analytica got its hands on the interests, likes, and photos of 50 million Facebook users, they must've known they struck gold. Psychometrics -- an over 100-year-old science dedicated to ...

Two psychographic instruments were developed and validated. Moderate correlations between these measures and preferences for meaningfully grouped sets of products provided a degree of parsimony in ...

The new SEC chief has been talking a lot about segmentation recently, and it also took up a few pages of the recent MEME stock trading report. But what is segmentation? And what does it do to markets ...

Psychographic analysis involves the study of how people live, what interests them and what they like, according to the American Marketing Association. Equifax auto lending sales leader Craig Sims ...

Psychographic data contribute to health care promotion by providing a marketing tool for the health care manager. A complete knowledge of the patient populations' characteristics provides the health ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...