Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO ...

If you're still optimizing for "keyword strings", you're not alone. But the industry is evolving towards a different tactic that helps you to get to grips with your niche and create great-quality ...

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant. Keyword mapping is the hidden art of ...

Struggling with keyword cannibalization? Learn how to spot overlapping content, fix ranking issues, and improve your SEO with clear, actionable steps. Keyword cannibalization occurs when two or more ...

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more ...