Not too long ago, A/B testing felt like a superpower for digital marketers, product managers, and data analysts. You had two ...

Students will conduct an experiment in order to determine the origin of a family artifact. Students will determine whether the results from an experiment successfully determined the origin of a family ...

In the realm of technical product development, hypothesis testing acts as a bridge between design, data and decision-making. It enables teams to move beyond assumptions and validate their ideas ...

Null hypothesis vs. hypothesis, which is the right choice? When you get into the different methods of analyzing data, there ...

The statistical analysis of discrete data has been the subject of extensive statistical research dating back to the work of Pearson. In this survey we review some recently developed methods for ...

When it first became clear that clicks and user behavior influence rankings, many in the SEO industry dismissed it – until it became widely accepted. Today, the SEO vs. GEO debate is sparking similar ...