When deciding on whether to use traditional automation testing or AI-driven testing, it is important to consider the needs of the project.

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Discover how AI and machine learning reduce flaky tests, cut maintenance costs, and improve accuracy in modern automated testing.

The cloud giant has struggled to make serious inroads in the lucrative SaaS market. Agentic AI could give the company another ...

Data plays an important role in decision-making. This article explores what it means to have a data-driven mindset and how it can guide decision-making to better results.

This is the promise of stadium event personalization at scale: data-driven, real-time, agile, and secure, with AI seamlessly enhancing every aspect of the customer experience.