Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

The more data that a person has to hand, the greater their knowledge about a given subject will be. Data analysis has become an increasingly important tool in modern-day sports, as every nuanced area ...