Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

Data and storytelling are probably two words that you wouldn’t expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories — a transformation that ...

At a basic level, data visualization is just presenting data in a visual way, but when we plot data, we’re usually trying to make a point or tell a story with images. Even this simple graph tells a ...

Acquisition expands agent-driven analytics and storytelling as GoodData advances enterprise data intelligence. SAN FRANCISCO, ...

Alcinda Moezelaar, head of sales enablement at treasury and trade solutions, Rand Merchant Bank, believes generative artificial intelligence (GenAI) is poised to redefine data storytelling, but ...

I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

There is a wealth of great stories locked behind mountains of data. But who wants to mine through reams of numbers and stats? Data visualisation tools help to make statistics and figures more easily ...

The future of content marketing in 2025 isn't more content, but better content, powered by storytelling, data, AI, and rigorous measurement. This year, content marketing investments reached €9.8 ...

A few years ago, I flew to London, terrified and uncertain. I had just left behind a steady career in finance as a data scientist to take a massive gamble on journalism — a considerably more ...

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