Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

MPs are reportedly set to introduce a bill this week that would ban so-called conversion "therapy". Backbench MPs have drafted legislation to outlaw the controversial practice after the government - ...

The controversial practice of so-called conversion therapy made headlines on Thursday evening after Prime Minister Boris Johnson U-turned on a pledge to ban it - before later backtracking following a ...

Kentucky took a step forward in protecting LGBTQ+ youth when Gov. Andy Beshear signed an executive order banning "conversion therapy" in the state. And while our neighbors to the north have taken this ...