In the world of technology, being a big company means dealing with big data, and working with large amounts of data isn't possible with traditional data processing techniques. Think of billions of ...

BigQuery is a monster at scale on loading big volumes of data but processing that output real-time into an AI model requires ...

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Developing new drugs is risky and expensive. Creating a new drug and bringing it to clinical trials can cost billions of pounds, with no guarantees of success. And sometimes a drug can fail to meet ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Google today unleashed a series of updates ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

BigQuery customers will need to select from Google’s three new pricing editions, as flat rates for monthly and annual BigQuery commitments will end in July. Google Cloud has unveiled three new pricing ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.