Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

The best CRM article on Page 1 might lose to a single paragraph buried on Page 3. That’s how AI search works now, and it’s why traditional SEO strategies are failing businesses that should be winning.

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next.