Standing for customer relationship management, a CRM solution supports businesses in the monitoring, tracking, and analysis of all communications between the company and its customers. In doing so, it ...

For years, the business mantra has been a straightforward one: Build an outstanding product and the market will follow. While that may have once been the case, it's no longer the gospel truth in today ...

CRM platforms integrate with Voice over Internet Protocol (VoIP) technology to create a powerful solution that will boost your customer communications. You’ll commonly find this integration in call ...

As part of the design of Sales Mastery’s 2022 Sales Performance Scorecard (SPS) survey, we solicited input from our external advisers about which kinds of data to gather for this year. As this is the ...

The customer relationship management (CRM) software market is on an impressive growth trajectory, with projections indicating a leap to over $48 billion in revenue by the end of 2024. This upward ...

With eight years of experience implementing CRM systems and leading MO Agency to become the top HubSpot CRM partner in Africa and the Middle East, I've gained valuable insights into helping our ...

Extensive academic research shows that the majority of mergers fail to increase shareholder value, often because the integration of acquired business units takes longer than anyone planned. So the ...

AI models give fintech startups a competitive advantage. Automation increases efficiency in financial processes. The main challenge is the reliability and adaptability of AI into CRM systems.

Imagine waking up one day and realizing your entire brokerage platform has been hacked. Client data? Gone. Trust? Broken. That’s the nightmare no broker wants. Having even one small loophole in your ...

It's a complete myth that CRM automatically makes sales teams more productive. In fact, there are many cases where CRM has made it much more difficult for sales teams to actual sell. Red Flag #1.