The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.

Vans is also testing the waters for virtual launches of real-world products by giving Roblox users a first look at new shoe the Mixxa.

Vans refreshes Roblox activation with ‘phygital’ maneuver Vans World 2 builds on a successful previous activation by the shoe brand and includes the virtual launch of a new shoe.