HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Although Google stopped using Meta Keywords as a ranking factor, there are some websites which require proper meta tags to understand your website. For example, Facebook uses meta tags to fetch the ...

If you run a Blogger blog for your business or organization, you may occasionally need to alter the HTML code for it. In general, Blogger automates the coding aspects of your blog, saving you ...

If you are participating in the digital advertising ecosystem, you likely are hearing a lot about pixels, tags, scripts and SDKs lately. But the terminology can be confusing, and terms are not always ...