New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and ...

Progressive Web Apps, or PWAs, can turn app-like websites into website-like apps. Browsers are beefing up support for these useful hybrid apps, and we show you how to install and use them. I've been ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Instagram used to be a simple platform—you could open it, scroll ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app.

Apple's mobile software has supported so-called "web apps" for years now. But what is a web app, and how do they differ from typical apps used on iPhone and iPad? Here's your short explainer. When ...