Social media already adds a personal layer to our online experience, but next-generation Web services are tapping the power of the cloud and massive data sets to bring us a new level of ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In one ...

We all like having things tailored to our specific needs and interests. But Eli Pariser thinks we should beware of the substantial risks inherent in the increasing personalization of the Internet.

Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...

Join us for this live webinar on Thursday, October 22 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Imagine going into a store to buy shoes and having the clerk not talk with you — he ...

Amazon set the precedent some years ago, and now receives 30 percent of its revenue through its pioneering use of product recommendations. Other e-commerce giants, notably Staples, have acquired ...

We all like to feel as if we're being personally catered to, that someone understands and cares about our needs. But what happens when programs start guessing what we want? On the Web, rather than ...

When France lost the Franco-Prussian War in 1870, they credited their defeat to the superior quality of higher education and research in Germany – a testament to a time when universities and colleges ...

AOL announced a deal to acquire Gravity, a startup that lets Internet publishers and advertisers target content based on users’ tastes and online activities, for $90.7 million in cash. By acquiring ...

There’s no dearth of technology to help deliver personalized content to Web sites and to deliver targeted promotions via e-mail. Users have plenty of choices, from the template-driven packages of ...