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There is a big misconception about the role of web design. Many people see design as the lipstick, the visual appeal of a website. But your website should be more than a pretty digital brochure. Web ...

Boosting your web traffic is a necessary component of any successful e-commerce business. But perhaps even more important is learning to boost your web conversion rates. After all, what’s the point in ...

Conversion optimization is bigger than your web site. From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders ...

In our constant coverage of CMS, we often forget that big or small, public or private, all organizations benefit from implementing an efficient CMS. Colleges and Universities are not unlike large, ...

Rick Sloboda, Senior Web Copywriter at Webcopyplus, has been writing for websites since 2001 for some of the world’s largest service providers (Cingular, Scotia Bank, etc.). He speaks frequently at ...

Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... yeah, so many kinds of forms out there. If only you had a silver bullet for easily crafting a form that ...

I couldn't agree more with the headline of this article, and it's one I'm afraid I can't take credit for. I found this line in Paco Underhill's book, Why We Buy—The Science of Shopping, and found ...

The web still hasn’t become its own operating system but, man, parts of it are close. Take these surprisingly powerful and useful app-like websites, for example. Do you remember how web browsers ...