Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

For many developers, apps aren't just about the platform they run on, but also integration with cloud services that transport notifications, data, crash reports, ads, and more. The breadth of services ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

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NEW DELHI, India, April 23, 2019 /PRNewswire/ -- According to a new report Global App Analytics Market, published by KBV research, The Global App Analytics Market size is expected to reach $3 billion ...

In the world we live in today, companies need to quickly react to change—and to anticipate it. Customers tell us that their reliance on data has never been greater than what it is today. To improve ...

Increase in inclination towards mobile-based advertising among enterprises, shift toward personalized and customer-centric marketing, and emergence of BYOD and BYOA are expected to propel the growth ...