Although still in its early stages, a new era in sports has arrived, driven by big data and analytics. This is according to Brett Parker, MD at SAP Africa, who notes, over the last century, advances ...

In today's modern business environment, data is the foundation of efficient business operations. Organizations generate and collect large amounts of information from various sources such as social ...

Social media remains the single most powerful location on the World Wide Web for marketers to unlock the potential of their leads. Building brands, attracting users, and retaining customers can all be ...

SAN JOSE, Calif. & HYDERABAD, India--(BUSINESS WIRE)--Analytics Insight has announced 'Big Data Analytics Companies of the Year’ in its September magazine issue. The issue is focusing on trailblazing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads or ...

What do the World Cup winning German football team, the hugely successful Irish international boxing team, US government measures to deal with epidemics, and the Abbey Theatre all have in common?