Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

W3Tech, a trusted source for web technology research, determines winners for its annual Web Technologies of the Year list by technologies that gained the most websites. W3Tech surveys usage across ...

Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans to ...

Matomo, a world-leading open-source web analytics platform, is proud to announce that it has received W3Tech's award for the best web analytics software in its Web Technologies of the Year 2022.

While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

NEW YORK, Oct. 22, 2018 /PRNewswire/ -- Achieving enormous growth and momentum, Fastbase, the popular extension to Google Analytics, is now analyzing an incredible 6 billion website visitors from ...

IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed. IBM will add Coremetrics into its portfolio of business ...

Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including ...

NYSE:IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics. With the purchase, IBM intends to expand its business analytics capabilities with ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Yahoo said it has acquired most of the assets of IndexTools, a private ...