While the traditional way to play Roblox is through the dedicated desktop application, players now have the option to enjoy Roblox games directly in their web browsers using a service called Now.gg.

In Dress to Impress, a game on the Roblox platform, users design outfits and then compete on the catwalk.

A new Roblox game heavily inspired by Peak, the hot new social game on Steam, has ruffled the feathers of both developers and players alike.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

As gaming hits draw tens of millions of simultaneous players, Roblox engineers make sure the internet’s youth never deal with buffering.