“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Walmart Discovered launches on Roblox The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

IKEA is looking to hire 10 real-life, paid employees for its virtual store in the video game Roblox. "The Co-Worker Game" on the platform will launch June 24.

Furniture store IKEA will pay people £13.15 / €14.80 per hour to work in a virtual store it’s opening inside Roblox.

Roblox Corp. is reimagining its gaming platform as a recruitment tool by opening an immersive 3D world where potential applicants can prep for interviews and get a taste for the company’s culture.

Roblox, at its most basic, is a virtual gaming platform. But it's shifting into becoming a space for young people across the world to use for advocacy.

Roblox, the popular kid's gaming platform that generates billions of dollars a year in the virtual world, is getting real. The company said on Friday that some game developers on the platform will ...