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(Bloomberg) -- Brookhaven RP, the most popular title on Roblox Corp.’s video-game service, was sold by its mystery creator to Voldex Entertainment Ltd., a startup that specializes in developing ...

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

Roblox Connect weaves Roblox's existing avatars, voice chat and camera-based facial animations together into a new product.

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox reported 79.5 million DAUs in Q1 2025, an impressive metric of daily stickiness. Minecraft’s last reported MAU was 140 million in 2023, a larger figure but reported monthly, not daily.

Roblox (RBLX) shares are diving after reporting wider-than-expected losses in its second-quarter earnings. Missing on earnings estimates with losses of $0.46 per share, the video game company ...

Roblox will scan video selfies of teens to assess their ages as part of a new Trusted Connections feature that gives users access to unfiltered chatting with people they know.

Roblox, the video game platform loved by preteens, earned close to $1.2 billion (€1 billion) from selling virtual currency to its users in the first nine months of the year as gaming surged ...