The land of Oz has come to Roblox! Users of the popular online game can now explore the world of Wicked, through a new official partnership with the upcoming film. Watch a promo now and learn more ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.