This week, we discuss how adding animated chats to Roblox will advance the company’s plan to enrich its virtual world.

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox will scan video selfies of teens to assess their ages as part of a new Trusted Connections feature that gives users access to unfiltered chatting with people they know.