This week, we discuss how adding animated chats to Roblox will advance the company’s plan to enrich its virtual world.

Roblox has quietly acqui-hired Bash Video, a social video conferencing platform started by Kongregate cofounder Jim Greer.

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...