Check out all the new things that are going to change Roblox, announced in the RDC 2025 keynote livestream, including tech, ...

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.