Roblox is launching its own take on video chat called Roblox Connect. The feature, which is set to launch later this year, lets you chat with other people as your avatar.

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

Roblox has a new face-tracking feature, which allows avatars to move their lips mirroring the player’s. Players are using it to make memes and viral videos on TikTok.