Gamefam said that its branded games on Roblox and Fortnite have exceeded 2.7 billion brand engagements in 2024.

Roblox game studio Gamefam announced today it is collaborating with FIFA to bring the FIFA Club World Cup 2025 to its game Super League Soccer.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.