Vans refreshes Roblox activation with ‘phygital’ maneuver Vans World 2 builds on a successful previous activation by the shoe brand and includes the virtual launch of a new shoe.

Roblox is a massively popular online game platform that allows you to socialize with a large community and create your own mini-games. Its rise in popularity over the past few years has meant that ...

Dive Brief: Vans is building off the success of its initial Roblox activation with the launch of Vans World 2, according to information shared with sister publication Marketing Dive.

The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.