Gucci Town was launched in May 2022 and has served as a place for branded events, including a takeover by Miley Cyrus, who is also the Gucci Flora Gorgeous Jasmine campaign spokesperson. Vans has been ...

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive ...

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.

Footwear brand Vans has just hit a footfall milestone – its attracted more than 100 million visits to its virtual skatepark on Roblox. Vans World launched in September of 2021, and is now one of the ...