Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Gaming platform Roblox has released its 2023 annual report and it has some interesting implications for the metaverse marketing strategies of fashion and beauty brands.

This week, we discuss how adding animated chats to Roblox will advance the company’s plan to enrich its virtual world.

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

It looks like the metaverse is doing okay. No, not the one Meta is trying to make happen in VR — the gaming platform Roblox is where the kids are still spending their money, apparently. After ...

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

As Apple (NASDAQ:AAPL) and Meta Platforms (NASDAQ:META) battle their way into the Metaverse, it's easy to forget about Roblox (NASDAQ:RBLX), a metaverse play that's already proven how lucrative ...

Roblox, Shopify partner to sell physical products in the metaverse This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.