TOKYO -- It was like a scene from a gangster movie. The tall man slowly drew on his cigarette and replied in a low voice. "Am I optimistic? No, I am confident in our $2 billion investment." His ...

In line with its mission to replace cigarettes with science-backed smoke-free alternatives, PMFTC, Inc. recently announced the launch of its new global brand campaign, “Forever Curious,” for IQOS, its ...

Philip Morris International’s PM smoke-free business is gaining scale, and the performance of its flagship products, IQOS and ZYN, is central to this trajectory. In the second quarter of 2025, the ...

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--PMI U.S. today announced the introduction of its IQOS heated tobacco system in the greater Fort Lauderdale area. The “Be the First” pilot program will give Fort ...

(MENAFN- Asdaf News) Riyadh – Asdaf News: Saudi Arabia has become the latest market to introduce IQOS ILUMA i, representing a significant milestone for the brand within the Kingdom. IQOS ILUMA i is ...