RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox penned a lengthy post on its website detailing new rules aimed at preventing inappropriate behavior or content.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse. IAS’s Viewability and Invalid Traffic ...

Roblox introduces in-game billboards with video ads to target 72M daily users, reducing Robux dependency and sharing revenue with creators. Competing with tech giants, Roblox aims to deepen user ...

The publisher of "Roblox" has promised to set up age verification mechanisms, after allegations the video game massively ...

Roblox partners with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. Find out why RBLX stock is a Buy.

Roblox Corp is testing a short-form video app similar to TikTok that will allow users to capture and share 30-second clips of ...

The new system, combined with verified IDs and parental consent, "will provide a more accurate measure of a user's age" than ...