Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024.

On the monetization side, Unity Ads and Vector, its AI-powered advertising solution, will be in focus as investors gauge whether Unity can maintain ad traction amid broader skepticism over ...

Shares in Unity surged by 36.2% to $29.24 today after the company posted higher than expected earnings and unveiled its new ads platform Vector to take on rival AppL ...