Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type. Making use of ...

This is a preview. Log in through your library . Abstract Having grown considerably in the past two decades, Indian cities have become highly unequal spaces – economically, spatially, socially and ...

Educators design and create various technology tools to scaffold students' learning. As more and more technology designs are incorporated into learning, growing attention has been paid to the study of ...

Ethnographic research is gaining popularity as a means to better understand the motivations, behaviors, and attitudes of households toward the challenges they face. While in some ways similar to ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Leaders today increasingly turn to big data and advanced analytics in hopes of solving their most pressing problems, whether it’s a drop-off of repeat customers, a shift in consumption patterns, or an ...

It takes both to understand your customers - the ones you have today, and the want to win tomorrow. Analysis gives you the quantitative data to track outcomes, while talking to them gives you the ...