Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Many of the ranking factors involved in Google Search’s super-secret algorithm have purportedly leaked. This leak sheds light on how Google Search seemingly operates and which attributes it uses to ...

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...

Tulane University and the University of Chicago researchers have conducted research demonstrating that user search habits and the relevance‑based optimization of search engines contribute to the ...