Halloween is upon us and most of us are excitedly planning our costumes and makeup. But for the less organised among us, a simple cat Halloween makeup tutorial might just save the day. Although ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

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Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 ...

How many times have you sat down to watch your favorite beauty personalities on YouTube only to think to yourself, “When would I ever be able to wear this look?” Artistic takes on makeup trends can be ...

Want makeup that will "give you the upper hand in defeating your male enemies"? Well check out this witty tutorial that not only does a darn fine job of demonstrating killer makeup, but reasserts ...

The cosmetics mogul showed off her pink and yellow blush, sloppily-applied blue lipstick, sparkly pink eyeshadow and winged liner on Instagram Style + Beauty Assistant, PEOPLE The Jenner sisters ...